How To Plan A Social Media Shoot
A social media photoshoot is a valuable asset to your marketing strategy for your business. Whether you’re a major brand, small business or a personal brand; your social media identity can do wonders for driving in new sales and clients to the business. You may not have time in your day-to-day schedule to create daily social media content, so scheduling social media shoots throughout your year will help you stay up to date with your audience and provide consistent content across all platforms.
Create a Shot List & Set Goals For The Shoot
By creating a shot list, you will be able to identify hero and must-have shots that you will need to capture during the shoot. The shot list is a good start to planning your social media shoot. Creating a shot list and goals for your shoot is a valuable step in your pre-production because it dictates how the shoot will be planned and executed.
I often ask my clients what types of shots they’re looking for and if they have any specific shot requests. Some shot lists may only have a few MUST have shots and everything else is captured organically, while other brands may have very specific shots that need to be set up.
Here are some shots that have been requested from my clients:
- Headshot of client outside
- Lifestyle photo of client on street with coffee
- Lifestyle photo of client interacting with dogs at dog park
- Detail shot of client’s accessories
- Lifestyle, overhead shot of table with an active meeting
- Behind the scenes photo of client being dressed by stylist
- Environmental Portrait of client around at Flatiron Building
- Flat-lay of client’s personal items (shoes, watch, bag, book, etc) with product in center.
- Photo of client running the park
- Lifestyle shot of client working out on an empty basketball court
- Photo of talent sitting in bed, with product on night stand next to talent
- Flat-lay of products
Identify Hero & Must-Have Shots
Once you’ve built your shot list, go through your list and save those must-have images. The images that you really need for specific posts, online content or hero images that you want to use online. These shots will help form a good structure for your social media shoot. When I’m shooting with a client, I like to work with a structured shot list that allows us time and room to shoot organically. The more must-have shots you need, the longer the shoot will last. Some social media shoots will be multi-day shoots depending on the content you’re creating.
If this is your first time shooting for Social Content, I would suggest you set a broad goal for the shoot and a short shot list of hero images. Here are 5 photos to increase your social media engagement.
Create Your Budget
There’s a lot to think about when you’re budgeting out a photoshoot. This goes for photography services, production fees, location costs, vendors (hair, makeup, styling, etc), models, props, etc, etc. Your shot list and shoot goals will help you budget.
Hire A Photographer & Team To Fit Your Style
A social media photoshoot is simply a campaign shoots; it’s just a different medium. Look for a photographer that’s style is suited for your brand’s aesthetic. The team that the photographer works with will be the best to work with as they are probably working with the photographer on the regular. I like to work with the same few artists and keep them on my own roster because I know they can deliver on set and they know how I shoot, light and work.
Once you’ve set your team and your shoot date(s) now you’ll start to put together all of the details of your shoot. It’s time to pick your outfits, props, accessories and put together all the logistics.
Have fun! Let me know if you found this post helpful. If you’re looking to add more professional photos into your social media marketing, don’t hesitate to get in touch with me!