5 Steps To Design Your Instagram Page

5 Steps To Design Your Instagram Page

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In today’s world creating a visually pleasing Instagram page will help attract new followers to your page. Those new followers could eventually turn into clients and customers, so it’s a smart business move to create an instagram page with a strong visual design that will attract new followers to become excited about your page. I’m here to show you how to design your instagram page with some of my favorite brand pages and some great tips that can be realistic for you to manage as a business.

There are pages that are really popular that have very strict posting rules. These rules create a very specific, cool and attracting look to them. These are wonderful pages to look at but can be extremely time consuming and unrealistic for brands to maintain. You can find tons of tutorials on creating the perfectly planned instagram page, but when I went to write this post I looked to many brands that I love and follow to see how they utilize design in their Instagram pages.

I treat my instagram page as a rolling portfolio and microblog, so I have a very loose set of rules I follow but it still allows me to maintain a nice flow and showcase my work. 

Disclaimer: All images below are not my work;I do not claim ownership to these accounts or images.  Just showcasing brands and work that I am inspired by and wanted to share for a visual representation of these steps.

1. Pick a theme

    The first thing you need to think about is picking a theme for your instagram. Based on your own branding guidelines, you can select a theme that best shows your brand and sells your products/services. Your theme will be the highest . There are many themes to choose from, but here are some popular themes: moody, bright & natural, colorful, vintage, black & white, neutral, monochromatic (ie/all white, all black, everything pink), rainbow flow. 

 Louis Vuitton uses their campaigns to dictate their theme, which allows them to have a cohesive flow throughout the seasons. Hunter focuses on showcasing their hero products: boots which is what this brand is so well known for. 

Louis Vuitton uses their campaigns to dictate their theme, which allows them to have a cohesive flow throughout the seasons. Hunter focuses on showcasing their hero products: boots which is what this brand is so well known for. 

 

    Your theme will allow you to have guidelines when planning your social media shoots and for any content that you create or outsource.

2. Select a layout

    Creating a layout will help you maintain your flow and plan out future posts and social content shoots. It may suit you best to stick with the standard square grid, though there are a ton of wonderful options to creating a pattern for your page. My advice would be to make sure that whatever pattern you use works nicely with your posting flow. If you aren’t posting frequently then I would stay away from puzzle patterns, row by row or large images where your entire page may look off if you haven’t posted in a day. I switch my layout up from time to time but I tend to throw in row by row stories, and I always make sure to post 1 row story in the same day. 

 Pantone & Model Felicity Hayward both utilize square grids and row layouts. Each row tells a story and flows to the next story. 

Pantone & Model Felicity Hayward both utilize square grids and row layouts. Each row tells a story and flows to the next story. 

    Your layout will help you on set so you can pre-visualize shots and make sure the shots you’re getting during your photoshoots will work within your layout. 

3. Color coordinate

    Color coordinating your instagram feed is a smart way to bring your branding colors into your social media content. I would choose 2-3 colors and make sure at least one of those colors is the central color in the majority (if not every photo) you post. You can play with color and choose complimentary colors to add within your layout so that your page will flow naturally. You can also color coordinate your campaigns so that they flow nicely in and out of your feed. 

 Lululemon incorporates greens and blues into it's otherwise grey-neutral palette. Holly Fox does an amazing job at coordinating her posts so that she shows many bright and pastel colors that are all well balanced within the page's design.

Lululemon incorporates greens and blues into it's otherwise grey-neutral palette. Holly Fox does an amazing job at coordinating her posts so that she shows many bright and pastel colors that are all well balanced within the page's design.

    Color coordination helps so much with styling, hiring photographers and location scouting for your shoots. You can always adjust colors in post production to fit your style too. 

4. Be consistent

    Consistency helps maintain the entire look of your instagram feed. This consistency starts with the style and quality of your photos, filters you use, crops and borders. You also should be consistent with your posting schedule and your layout. Create rules for yourself that can be maintained within the daily life of your business. 

5. Use a planning app

I currently use Planoly which helps me plan out posts and figure out what order I post my work in. Sometimes the shoots I’m working on are so different that Planoly is a huge help in creating a consistent and natural flow for my page. You could also check out Preview App, Plann and Unum and Later. I haven’t tried any of these but they all have great recommendations across the web.

Give those 5 steps a try and see how your Instagram page changes!