Using photos to sell your personal brand can help you create a community around what you do and make a living doing something you love! Your Personal Brand can say a lot about who you are not only as a person, but also the type of business you do. Creating and maintaining a solid Personal Brand takes time, effort and thought. Images are a major currency in today’s digital market. I believe that every professional has their own Personal Brand to an extent and I wanted to share some ways on how you can tap into your Personal Brand for your professional advantage.
One of the most important visuals to your Personal Brand is your headshot. Every entrepreneur should have an updated headshot at all times. Your professional headshot should be an accurate representation of you and reflect your own Personal Brand. Your professional headshot will be what people recognize you from and in today’s digital society, a recurring first impression that pops up with every tweet, post and message!
Your headshot is the hero image of your business! This should be one of the first photos that pops up in any google search, on social media and in online listings. Your headshot should be true to you – natural, shot in a visual aesthetic that works with your business’ branding and is inviting.
I suggest to select a main headshot and use that as a hero image. Use this as your main profile image for any social media network that you market your business with. Put it on your website in your bio. Use it when you’re sending out press kits or are part of a conference or workshop. This helps create brand recognition for WHO you are. Your headshot is the logo of your Personal Brand. When you update your headshots, be sure to update them across all platforms.
Define Your Hero Images
A hero image is typically the first impression image for a website; something that is central and enlarged - whether it’s a web banner, billboard, etc. These are the images that sell your business! I believe that a strong professional headshot is your main hero image within social media marketing, but you also need to think about what images will be more permanent on things like your blog, google listings, Yelp and of course, your website. Your hero images will help sell your business. There are still people who may find you through good ‘ole google so you should not forget about your website and online listings! The images should showcase the products and services you provide, the culture of your brand and you, of course. These hero shots should say the most about your business and will be things that may not always be on your daily social media posts.
Build A Photo Library For Consistent Social Media Posting
Your most powerful tool for social media marketing is your image library. To build and engage with your online community, you should have a consistent posting schedule. I try to post every day, sometimes I take a break for a day or two while I’m catching up on work in my editing cave or taking a healthy day off from social media (work/life balance - WHAAAT?!). Otherwise, I post at least 5-7 times a week.
If posting to social media is something that is stressful I would recommend scheduling time to create an image library for social media. If you’re working on a rebrand; consider getting your photo library together before you release your visual branding to the world. This will give you plenty of content to use with the roll out of your new brand.
Using Photos To Sell Your Personal Brand
Images help heighten your brand and connect with your target audience. An eye-catching photo can driver people toward your business; a strong social media presence will entice them to follow along and a consistent engagement will keep them around. An engaged community will bring a world of opportunities to you! Happy posting!