Social media marketing has never been more important for any business. A great social media profile can have a strong reach across your market and increase your sales. You can create online campaigns that have a further reach than most print campaigns may have. I’ve been in business since 2009 and my business grew solely through social media. I’ve used social media to build my business through sharing my work and connecting with clients, fellow professionals and potential clients. Businesses are built on relationships, referrals and recommendations and social media makes that possible from anywhere in the world!
Instagram is one of the top social media platforms for business and is run on visual content. Hiring a professional photography team will help you create your own visual content to use online. Here are some reasons why your brand may need a social media photoshoot.
Introduce Yourself To Your Social Network
You may just be starting to market yourself. Whether your business is brand new, taking on a new visual aesthetic or you’re stepping into the ring - a social media photoshoot is a great way to achieve professional quality images of yourself to use online. If you’re in a service-based business; consumers are eager to get to know who is behind that service! There are loads of information at our fingertips and it’s best for your business to put your best face forward when promoting your products and services online.
Introduce a Product or Service
If you’re rolling out a new product or service; images and digital content are an incredible tool to garnering online sales! You can produce a social media photoshoot to get lifestyle images and product shots of your new product. For services; you can show behind the scenes action of that service. A social media photoshoot should showcase the lifestyle around your brand and highlight any products and/or services you’re selling. The goal is to generate leads and turn them into sales.
Maintain Consistency For Your Brand
Working with a professional photographer can help you maintain consistency throughout your social media profile. A photographer’s knowledge and understanding of lighting and composition will allow you to create a cohesive library of images to use. This will help maintain the overall look and flow of your social media profiles.
Update Your Photo Library
A social media photoshoot can be quite a production however the ability to create a photo library of images to use over a period of time in a single day is extremely valuable to your brand. This saves you time because you’ve created a library to reference for whatever social media marketing you’re doing. Creating a photo library of professional images will allow you to plan out and schedule your social media posts.
Show Off Your Brand’s Lifestyle
There are so many businesses that have used Instagram and Facebook to show off the lifestyle behind their images. Like I mentioned before, you may want to show your product in use or the service in action. Creating lifestyle images that also attract your target audience can build your community and help sell your brand. Sometimes lifestyle images may not use your product or service directly but showcase an emotional or real life connection for your target audience.
Improve Your Visuals
Maybe you’ve been shooting your own digital content but it just hasn’t gotten to the level of quality that can truly show off your brand. Hiring a professional photographer will allow you to get the vision you want for your brand in the best possible way. My clients trust me, my knowledge and skills to decide the best way to capture them and their products.
Book Your Social Media Shoot Today!
Are you ready to take your social media to the next level? Get in touch with me for a free consultation where we can chat about your brand and your social media needs!